Who is behind the launch of the new Dilmah Ice Tea?
We’ve had our hands in it all — from strategy and idea to execution — across the Czech Republic and Slovakia. We combined data, goals, and creativity into a campaign that kicked off our winning collaboration with Kofola.
☑️ Challenge:
A new brand in a crowded category, limited budget, and a launch already set for spring 2025.
☑️ Goal:
Grab young people’s attention fast, boost awareness, and spark the first taste.
Just tea? It’s sunshine on ice.
👀 The concept “Just tea?!” playfully challenges expectations of ordinary tea and delivers a simple yet bold twist. It helped us differentiate the brand and bring its character closer to a mostly young audience. We kicked off the collaboration by designing the key visual, print assets, and POS materials for both the HORECA segment and retail.
Evidence-based strategy
🌞 Rather than narrow targeting, we focused on category entry points — those key moments when people naturally reach for iced tea. We leveraged the product’s strongest assets: real Ceylon tea, hand-picked and traditionally processed, free from chemicals — just pure refreshment.
We brought the concept to life through social media, a microsite, influencer collaborations, and in-store activations.
The sun nailed it.
🔥 The first weeks after launch proved that the mix of data-driven strategy and bold creativity works — Dilmah Ice Tea captured attention both online and offline, laying a solid foundation for long-term brand building.
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