Capture pasta, build brand fasta. We created stop-motion video content for the UK Vapiano with global use on social networks.
The task was to create a global creative video concept for social media for the brand’s individual content pillars. These videos will be used across all 25 countries where Vapiano operates.
What were we dealing with?
Creative concept for video content creation.
In-house production during full operation at Vapiano restaurant.
Cost efficiency of the project.
How did we handle it? By building mental availability through Category Entry Points. It was important to work with diverse and interesting types of people to support the brand’s diversity, playfulness, and friendliness.
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