Preventivka is the second campaign we were happy to work on with Loono. It focused on the launch of an app which aims to educate the public in taking care of their health and show that with the Preventivka app, it can’t get any easier.
During the preparation of the campaign and the development of the app, we acted as a consultant. We prepared ideas and comments on the naming of the project or the overall communication concept.
In thinking about the creative concept, we set a tone that had to be avoided – scaremongering and alarmism. Despite the heavy subject matter, we wanted to work with positivity and neutrality.
The result is the concept called “Alive, thanks to prevention”. The idea of the platform is presented through the stories of individual Loono ambassadors who have overcome any disease thanks to prevention. We chose to work with photographer Lukáš Dvořák to shoot their individual portraits.
The campaign ran on Facebook, Instagram and out-of-home public space.
12800
users used Preventivka during the first months
3800
of them have undergone a preventive medical examination thanks to the app
205
of them detected a disease early thanks to the app
7
lives were saved thanks to prevention
