The Czech Philharmonic is the most significant symphony orchestra in the Czech Republic. Grizzlink designed a campaign to support a performance called Open Air concert 2018 taking place in Prague. The goal was to sell out the event.
Given the rather relaxed form of the live performance, we decided to give the campaign a similar feeling. The creative form sees the orchestra members wearing a fairly unexpected wardrobe at the venue of the concert – Hradcany square. The goal was to communicate the accessibility of classical music and at the same time to inform that no formal dress code is required at the concert.
Thanks to Facebook’s ability to target people with particular interests, we identified promoted Facebook events to be the most effective option.
We reached 330 thousand users with 30 thousand of which engaging with the Facebook event. Thanks to the campaign, the Open Air performance saw a significant increase of visitors in comparison to the previous years.
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