Hollandia is one of the most notoriously known dairy brands in the Czech Republic. We planned the first-ever 360° campaign including a TV ad for its product line Selský jogurt.
The objective was to reflect the benefits of the yogurt which is based on a traditional recipe and includes only fresh milk, yogurt culture and fruits. Nothing more. Kvalitu zkrátka neoklameš, as we say in Czech – there’s no fooling the quality.
The TV spot was shot near Hollandia’s own farm. The key message “no fooling the quality” is depicted through a diligent inspector who can’t find a single flaw in the Selský jogurt no matter how hard he tries. Having been fascinated by the taste, he even breaks the character for a moment.
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