Local brand campaign with a limited production budget aiming to increase brand awareness among younger audience and to build association between Panzani and music.
Reached
0
thousand users
at
0,00
CZK per reach.
Reached
0
thousand users
at
0,00
CZK per reach.
Reached
0
thousand users
at
0,0
CZK per reach.
Why Captain Demo?
We were looking for a combination of several factors.
It was necessary to select only artists with sufficient recognition. Their persona should also be in line with the tone of the campaign – bohemian, apolitical, and without a controversial past.
The last condition was the visual compatibility of their music video with our planned format – split screen.
We follow suit in a popular social media trend which visually combines two unrelated spots.
Each part of the screen fulfills a different goal.
Kouzlo by Kapitán Demo attracts eyeballs to something familiar. At the same time, the viewers see it in combination with something new, something unexpected – the Panzani brand. As a result, we successfully incorporate one of the most effective ways to attract and keep attention – the combination of familiarity and novelty.
The strong Panzani branding in the lower part of the video refreshes the brand in viewers’ minds and creates new associations with the brand.
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