Local brand campaign with a limited production budget aiming to increase brand awareness among younger audience and to build association between Panzani and music.
Reached
0
thousand users
at
0,00
CZK per reach.
Reached
0
thousand users
at
0,00
CZK per reach.
Reached
0
thousand users
at
0,0
CZK per reach.
Why Kapitán Demo?
We were after a combination of several factors.
Our influencer needed to have sufficient awareness and following on their own. Their persona needed to be in line with the tone of the campaign – Bohemian (rebellious, unconventional), apolitical and without any controversial strains on their reputation.
Lastly, due to the intended format of the campaign – split screen – their official video clip needed to fit certain technical and visual conditions.
We follow suit in a popular social media trend which visually combines two unrelated spots.
Each part of the screen fulfills a different goal.
Kouzlo by Kapitán Demo attracts eyeballs to something familiar. At the same time, the viewers see it in combination with something new, something unexpected – the Panzani brand. As a result, we successfully incorporate one of the most effective ways to attract and keep attention – the combination of familiarity and novelty.
The strong Panzani branding in the lower part of the video refreshes the brand in viewers’ minds and creates new associations with the brand.