Sedita is a traditional manufacturer of cookies in Slovakia. We manage the communication and sales promotion of the product line Rodinné. We were tasked to design a communication campaign with the primary objective of sales activation through a contest. Moreover we needed to increase brand awareness of the product line Rodinné. But how to go about combining these two goals?

Through the blend of delight and creativity, of course! From the beginning, we build the communication concept of Rodinné on three pillars – family, snacking and tradition. In the sales promotion contest, we challenged the public to build anything they longed for from Rodinné. We rewarded the best architects with financial support to fulfill whatever their dreams were.