vbloku is a project under one of the most prominent property developers in the Czech Republic – PSN. Grizzlink’s task was to design a campaign to support the sales of new housing using purely digital media. The target audience consisted of young people, parents or grandparents as well as students.
We started off with a proper research into the target group in order to effectively introduce housing units offered, generate leads and support sales. Thanks to the research, we analysed both primary and secondary target group’s specifics and how to target them. Sequently, we proceeded to designing the creative concept. Here we worked with the pros of owning a house in general, but we also specifically introduced the advantages of vbloku. vbloku offers their residents a wide range of activities and ways to enjoy life in the community. The campaign was designed in a way that the immediate performance was the key.
The campaign reached 65 thousand users. We targeted those based on their interests; we worked with lookalike audiences from the retargeting audiences and whenever someone visited the website, we reminded them of vbloku via retargeting. Ultimately, we secured enough leads for the future sell out of the project.
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